Rem & Rei was created because I found boys clothes are often boring, repetitive and lacked colour. This is why our items will be trendy, colourful, have slogans or images, will always be fly and never boring!
As a mum of two boys, I also like to dress them the same but now as Rem & Rei get older they often moan about this and want to wear different colours or slightly different outfits. As a result of this, I would often be searching for outfits that came in two colours or were very similar so decided to do something about it. This is why you will notice that all our items come in pairs, the same item but in a different colour. This allows us mums or dads to get what we want (dress the boys the same) and the kids to get what they want (have some individuality).
Whether the boys are brothers, cousins or just best friends they can be dressed the same but also be different!